Is Men's Designer Clothing IN For Troubled Times?

This winter top menswear designers are going for a fusion of hip and practical. Maybe it's the onset of global economic meltdown - by tailoring to ward off winter colds and increase your working productivity, the designers may have saved the lads' bacon. A high collar means your neck stays warmed against harsh easterly winds blowing down from Siberia, while off-centred zips keep you looking fresh and full of purpose.

As usual, the trend starts at the top of the fashion tree: mens designer clothing names like D&G, Versace, Prada, Lang and co. have all brought out their own hi-falutin versions of this type. Filtering down the line, the best High Street men's fashion clothing designers have picked up the vibe - Bench clothing, G-star jeans, Henleys, Superdry and the rest. And all these designer clothes for men have come from the same basic idea: variations on a theme of look sharp, work hard.

But this isn't just luck. Historically, fashion has always followed economy. In the mid nineteenth century at the height of the Californian Gold Rush, hickory-weave shirts became popular because of their durability under very tough working conditions for people who couldn't always expect high finance returns. And hickory's near-relative denim was favoured for similar properties. Used in dungarees and jeans everywhere today, it was first developed in sixteenth century Genoa by a French family who came from the town of Nimes, hence in English "de Nimes" became "denim", and "bleu de Genes" became "blue jeans". The fabric was made because poor merchant sailors preferred its hard wearing double twill construction.

Silk, not so common in men's fashion except among those who dress on Saville Row, is partly responsible for nylon - another common element in our everyday fashions. Prior to 1939, most silk came from Japan, but after Pearl Harbour, the silk trade was interrupted and nylon was developed as a vital cheaper alternative. Nowadays nylon is integral to all kinds of clothing from streetwise jackets to the ubiquitous, ever-popular stocking.

But if we're talking about 'looks' as opposed to fabrics, the new winter theme is at least a reassuring step in the sensible direction away from metrosexual trends that feel very suddenly as though they belong to a different economic era, such as the surge in sales of men's tights, or the rush on Beckham skirts. It's a reminder that in times of financial downturn, we need to insulate against the cold to come, and to maintain a positive, zip-conscious outlook.

Visit Bridge55 for the latest mens fashion clothing and designs from Bench clothing, Duck and Cover, G-Star jeans, Henleys, and Superdry T-Shirts.

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